#FollowMeTo Instagram Posts

In 2013, photographer Murad Osmann began posting photos to Instagram of his then-girlfriend (now wife) holding his hand in awe-inspiring locations around the world.

Using the hashtag #followmeto, the photos quickly went viral, and the hashtag caught on worldwide.

#Followmeto the 🇨🇺Havana rooftop with @natalyosmann. City is bathing in light and somewhere in a distance you can see the sleepy sea sparkling. We had to climb this rooftop somewhere in the center of the city early in the morning to get this amazing view. #samsungwatchface #GearS3 #Ad @samsungmobile

A post shared by Murad Osmann (@muradosmann) on Mar 10, 2017 at 6:18am PST

Now, couples on every end of the earth have joined in on the trend, using #followmeto to document their own journeys.

#followmeto the yellow rapeseed flowers field at Hamarikyu Gardens in Tokyo, only 20 minutes away from our @homeawayasia Apartment in Kamata. Btw, if you're planning to visit Japan, try staying at one of @homeawayasia properties and feels like home even when you're away, also use this code: HOMEAWAYWITHPRUE to get 8% discount when booking from www.homeaway.co.id 😉 #pruestayshomeaway

A post shared by Marischka Prudence (@marischkaprue) on Apr 9, 2017 at 8:12pm PDT

#followmeto #followmetoarmenia #lovearmenia @marianna_arzumanyan12 💛☀️

A post shared by Follow me to project 🇦🇲 (@followmetoarmenia) on Apr 10, 2017 at 12:25am PDT

The photos are gorgeous, but one Canadian pair of besties wanted to prove that creating content is not as easy as it looks.

19-year-old Claudia Tihan and her best friend Elisabeth Rioux were on vacation in Hawaii when the opportunity presented itself to show the reality of capturing Instagram-worthy shot.

In the first photo, Tihan stands on the edge of a cliff, overlooking the ocean. In the second shot, we see the grim vision behind the lens.

what she see's vs. what i see #swiperight

A post shared by Claudia Tihan (@claudiatihan) on Mar 20, 2017 at 2:54pm PDT