In 2013, photographer Murad Osmann began posting photos to Instagram of his then-girlfriend (now wife) holding his hand in awe-inspiring locations around the world.
Using the hashtag #followmeto, the photos quickly went viral, and the hashtag caught on worldwide.
#Followmeto the 🇨🇺Havana rooftop with @natalyosmann. City is bathing in light and somewhere in a distance you can see the sleepy sea sparkling. We had to climb this rooftop somewhere in the center of the city early in the morning to get this amazing view. #samsungwatchface #GearS3 #Ad @samsungmobile
Now, couples on every end of the earth have joined in on the trend, using #followmeto to document their own journeys.
#followmeto the yellow rapeseed flowers field at Hamarikyu Gardens in Tokyo, only 20 minutes away from our @homeawayasia Apartment in Kamata. Btw, if you're planning to visit Japan, try staying at one of @homeawayasia properties and feels like home even when you're away, also use this code: HOMEAWAYWITHPRUE to get 8% discount when booking from www.homeaway.co.id 😉 #pruestayshomeaway
The photos are gorgeous, but one Canadian pair of besties wanted to prove that creating content is not as easy as it looks.
19-year-old Claudia Tihan and her best friend Elisabeth Rioux were on vacation in Hawaii when the opportunity presented itself to show the reality of capturing Instagram-worthy shot.
In the first photo, Tihan stands on the edge of a cliff, overlooking the ocean. In the second shot, we see the grim vision behind the lens.