Pandora jewelry company is all about empowering women, but their latest campaign may just be their best yet.
Featuring hijabi blogger Maria Alia, "Craft of You" honors women around the world. The company's website further describes their mission: "From strong individuals to diverse groups, women of all ages, ethnicities, archetypes and attitudes are profiled in PANDORA's new brand platform, underscoring the all-encompassing nature of PANDORA and unlimited opportunities for personal expression."
Alia hinted that she was working on a secret project in South Africa, but it wasn't until she released an Instagram video earlier this week that fans learned of the collaboration.
After overwhelming support for her initial video, she posted a follow-up, giving us a closer look at the cool campaign. Adorned in Pandora's new collection, she looks over the wheel of a car, providing a behind the scenes look at the shoot. The ad will run in print, on TV, and on billboards, so watch out for Alia!