Skip Nav
Consider This Emirate Before Booking Your Next Stay in Dubai
Meet the Refugee Using Recycled Bottles to Build Homes
Freedom House 2017
Which Country Has the Freest Press in the Region?
Burj Al Arab
Of Course, 2 of the World's Most Photographed Landmarks Are in the Middle East

The Reason Why Starbucks Drinks Have Italian Names

There's a Reason Why Starbucks Drinks Come in Tall, Grande, and Venti

At Starbucks locations from the US to Asia to the Middle East, you're sure to be corrected if you order a medium sized coffee. Almost always, an annoyed barista will respond "you mean grande?"

It can get annoying at times--they certainly know that when a customer says 'small' instead of 'tall,' they want the smallest size drink on the menu. So why are the employees at the world's biggest coffee chain so insistent? Turns out there's a reason behind the monikers, and it dates back to before the coffee giant went global.

The tradition of using Italian words for the drinks sizes began when Starbucks founder Howard Schultz opened his first coffee shop, Il Giornale, in 1986. According to Thrillist, Schultz opened the story with the concept of an Italian coffee bar in mind, and wanted names that reflected the charm and romance of Italy's coffee experience.

In her book Grande Expectations, author Karen Blumenthal writes that Schultz "wanted to convey a different image, something far more exotic than a simple cup of joe," and so it was important that the names, an Italian import, stuck.

A year later, in 1987, Schultz purchased the then-unknown brand Starbucks, and the European labels for the sizes of the cups stuck--a memento to Starbucks' humble beginnings, and to Schultz's original for the chain.

Join The Conversation
Ramadan Recipe: Shrimp Kunafa
Andrew Lloyd Webber's Evita Announced For Dubai Opera 2018
Ramadan Working Hours in the Middle East
Laban Immo Recipe From Feast, Sheraton Grand Dubai
How to Order at Starbucks
The Types of Moms You Meet at Starbucks
Ski Dubai Announces First Sponsored Snowsports Team
How to Make Starbucks Pumpkin Spice Latte
7 Reasons to Visit Al Ain, UAE
Starbucks Will Hire 10,000 Refugees
Latest Love
All the Latest From Ryan Reynolds