Commemoration Day, also known as Martyr's Day, honors the UAE's fallen heroes, and is celebrated in the country on November 30 every year.
Leading up to the holiday, both du and Etisalat changed their network names to "Nov30," and it will remain on du and Etisalat customers' phones through the end of the day tomorrow.
It's not just the telecom providers who are recognizing the holiday before the actual day, and two major UAE royals stepped forward to offer remarks about the occasion.
"Our son's sacrifices will only increase our strength, determination and cohesion to preserve the state founded by our fathers on the values of sacrifice, virility and the advocacy for what is right and support the oppressed," he said in a statement issued to Nation Shield, the Armed Forces magazine, on Wednesday.
He emphasized that the families of all UAE martyrs will receive the continued support of the nation.
"Because we are a nation that treasures the value of sacrifice and never forgets those who devoted their lives and offered their precious blood to keep the nation's flag flying high," he said.
Sheikh Khalifa wasn't alone in his sentiment, and Sheikh Mohammed bin Rashid also offered his support. Speaking to the magazine he said, "the UAE's martyrs have set a magnificent example of sacrifices that entrust us with a great responsibility to preserve our unity and become more committed and dedicated to continue the drive of evolving our beloved homeland.
"Our martyrs have set a magnificent example of sacrifices that entrust us with a great responsibility to preserve our unity and become more committed and dedicated to continue the drive of evolving our beloved homeland," he added.
Citizens and residents in the UAE are encouraged to honor the nation's fallen heroes tomorrow with a minute of silence at 11:30 a.m.
People should lower the UAE flag at 8 a.m. tomorrow, and may raise it again at 11:31 a.m.
Watch below to see how the country's martyrs are being honored and to learn more about the history of the holiday.