TECOM in Dubai is Renamed Barsha Height

When residents of the Dubai neighborhood TECOM woke up this morning, many were surprised to learn that TECOM was no longer. As of today, the area will now be called Barsha Heights.

Tecom group has not yet revealed a reason behind the name change, but those who work and live in the area were quick to head to Twitter to express their feelings about the new moniker. Some worried that a less industrial sounding name would lead to immediate increases in rent, while others wondered whether a more high-end name would reduce the number of massage parlors in the neighborhood. Check out some of our favorite Twitter reactions right here.