The pressure to have fairer skin is commonly felt among South Asian woman, but a group of girls from the University of Texas are fighting the notion that lighter is more beautiful with a new social media campaign, that's catching the attention of women around the world. Playing on the skin lightening cream, Fair and Lovely, the UT students began using the hashtag #UnfairandLovely, asking women to upload photos of themselves using the hashtag.
Though the campaign started with one photo that Pax Jones took of Mirusha Yogarajah, the girls decided to turn it into a series. "We decided to name the series Unfair and Lovely in order to address the hyphenated identities of people of color in the West, and colorism in the black and brown communities," Mirusha told the Global Post, explaining the impetus behind their project.
The photos that have been uploaded to the hashtag truly show the diverse beauty of women around the world. Check out some of our favorites below, and join the conversation on Instagram, Facebook, and Twitter.
#reclaimthebindi X #unfairandlovely #melanin #sarinotsari #empowerment So glad to play my part in this movement and to help raise awareness. A lot of people don't know much about both movements (this too was me, until I educated myself). Some things need to be talked about, and the reason I talked about my experience on #unfairandlovely is because there are young impressionable girls and boys out there who may feel they are alone. It is so easy to base your self worth on how you look, particularly when you are younger and may not necessarily know any better - especially when most of the women/men you see in the media aren't like you (when it comes to your skin shade, facial features, body shape etc) or your environment has conditioned you to think that way. I don't want any more people to go through what I and many others have gone through. This movement - the photos and experiences - should hopefully show that: YOU ARE ENOUGH, WE are enough, you are NOT ALONE, and most importantly we are ALL BEAUTIFUL. Our uniqueness and everything that contributes to that is what makes us who we are. It is what makes us invaluable because there is no one else in this entire universe like you! (Except for maybe in the parallel universe/s - if you believe in them - but let's leave that out for now 😜) Check out @ reclaimthebindi & @ unfairandlovely_ for people's experiences (including mine) and/or to share yours! 🎵: I'm In Control - AlunaGeorge (The Magician Remix) #alunageorge #trackoftheday #music #Dancemusic #themagician #imincontrol