Burt's Bees Mama Bee Belly Butter
The product: Burt's Bees Mama Bee Belly Butter ($13)
Why people like it: Using this helped this one reviewer stay hydrated. "When I got pregnant, I felt like my body got reptilian. This butter helped me so much to fight dreadful dryness. Have no problems now. So happy with it . . . and the best thing about it — it's organic."