Product: Clarins Stretch Mark Minimizer ($56)
Why people like it: A Nordstrom reviewer says using this in conjunction with light massage is doing the trick. "I am 12 weeks with my second child. I already was using the body tonic treatment oil, but never realized it was a sworn cult favorite by pregnant ladies. I was nearing the end of the bottle and decided I would try something a little lighter and less fragrant. This cream is very moisturizing and a little goes a long way. I apply it using the massage technique recommended for pregnant women in the insert. So far, so good!"