On Thursday, Oct 27. Tim Cook announced the latest new feature coming to Apple TV: Twitter for Apple TV. The interactive feature will allow viewers to actively engage with their Twitter timeline as live events occur on television. You will be able to see instant video replays of TV shows and sports events, real-time audience reactions, and online polls with live results — all while you sit back and enjoy your TV viewing. "We believe the future of TV is apps," Tim Cook announced at the event. Welcome to the future, folks.