One of the most fun aspects of Snapchat is discovering its best features along the way. A favorite among users is definitely the geofilter, which unlocks according to which city you're in. The location-based filter has always been preset and uncustomizable — until now.
Snapchat introduced its new on-demand geofilter that allows all users — not just the selected few whose art submissions get approved — to design their own geofilters for a specific time frame and location. This feature is ideal for weddings, events, birthday parties, and businesses, which were not eligible to submit geofilters previously.
If your design submission meets Snapchat's guidelines, you can upload it online and select the time and "geofence" (either the venue or location radius you'd like covered) it can be accessible for. It will then get reviewed for approval within one business day. The fee for customizing a geofilter starts at $5 and varies depending on the duration (max is 30 days) and location range (from 20,000 to 5,000,000 square feet), according to Business Insider.
While many have yet to utilize the app to its full potential, we can see how this personalization can get everyone involved. Check out the video ahead to get an idea of how this new feature works. It might just be what your next party needs.