Skip Nav

Lady Gaga's Ex-Manager Predicts Dubai Billion-Dollar Company

This Big Music Producer Thinks the Future of Technology is in Dubai - Here's Why


He has worked with the likes of Lady Gaga, Meghan and Eve in the past, so LA-based Troy Carter certainly knows his stuff. But the 43-year-old music manager - who founded the talent management, film and TV production company, Atom Factory - predicts that California won't be leading the way with technology for much longer.

Troy believes that the future of music and technology will be virtual reality concerts and the next billion-dollar company will be born in Dubai, not Silicon Valley. It's an exciting prediction considering the area in the San Francisco Bay is the home of start-up companies. Apple, Google, Facebook and Netflix are all headquartered there but according to Troy, the Emirate is looking up.

"I don't feel Silicon Valley is the next place where the next billion-dollar company will come from. The future is people who are knowledgable about local markets such as China, India, and Dubai," he said on stage at the GITEX Global Startup Movement's Out-Talk.

Troy got his start in the industry after dropping out of West Philadelphia High School school aged 17 then Will Smith signed him to their label WilJam Records. He went on to promote concerts for Notorious B.I.G and work with P.Diddy's Bad Boy Records.

"The future is mixed reality with live spaces and concerts, and integrated music videos," he said. Troy, who also happens to be the Global Head of Creator Services for digital music service Spotify, added: "New technology leads to better and richer experiences when technology is layered on top. Artists didn't have access to data before. Now we can reach super-fans, those are the fans who want more."

Dubai is the future of tech, you heard it here first!

Image Source: Gitex
MTV VMAs 2020 | Photos of Lady Gaga and Her Trophies
Lady Gaga's Hair and Makeup at the MTV VMAs 2020
Lady Gaga's Face Masks at the MTV VMAs 2020
Watch Lady Gaga's Best Collaboration Speech at the MTV VMAs
Lady Gaga Metallic Dress at the MTV VMAs 2020
MTV Video Music Awards Winners 2020
Best Dubai Summer Staycation Offers
When Is the Hijri New Year Holiday for UAE Private Sector?
Who Is Miley Cyrus's "Midnight Sky" Song About?
COVID-19 | Will Dubai Have E-Learning in New School Year?
COVID-19 | Can You Have a Wedding and Host Events in Dubai?
List of UAE Public Holidays for 2020
Latest Technology & Gadgets